Fabled Lines Coffee
/
Fabled Lines Coffee
/
Client
Fabled Lines Coffee Company
Year
2024 - 2026
Scope
Branding, E-Commerce Website, Packaging
Introduction
Last year I started experimenting with coffee roasting — using Kona beans, naturally, since I live on the Big Isle. I wanted to work with my hands again and try something new.
After a few decent garage roasts (and some solid advice from local friends), ideas started to brew. If I was going to create a small-batch coffee brand, it had to be different — something that told a story.
That’s where Fabled Lines Coffee was born.
The brand centers around storytelling — like old fishermen swapping tales of the one that got away. Each roast was paired with a myth: you’d start reading the story on the back of the bag, scan the QR code, and finish it online.
Even the wordmark carries a clue — the hook hidden in the “S.” To bring the fables to life, I used AI to generate absurd, cinematic photos of fishermen catching enormous sea creatures. The result? A coffee bag that feels like an artifact from a legend. For me, branding isn’t just visuals — it’s about making something you can feel and taste. And Fabled Lines became a full experience.
Branding & Packaging Design
Storytelling
and
Coffee
Each roast has a new story, Fabled Lines transports coffee lovers to an enchanted world where seafaring heritage meets generations of artisanal roasting mastery.
E-Commerce Web Design
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Fabled Lines Coffee
/
Fabled Lines Coffee
/
Client
Fabled Lines Coffee Company
Year
2024 - 2026
Scope
Branding, E-Commerce Website, Packaging
Introduction
Last year I started experimenting with coffee roasting — using Kona beans, naturally, since I live on the Big Isle. I wanted to work with my hands again and try something new.
After a few decent garage roasts (and some solid advice from local friends), ideas started to brew. If I was going to create a small-batch coffee brand, it had to be different — something that told a story.
That’s where Fabled Lines Coffee was born.
The brand centers around storytelling — like old fishermen swapping tales of the one that got away. Each roast was paired with a myth: you’d start reading the story on the back of the bag, scan the QR code, and finish it online.
Even the wordmark carries a clue — the hook hidden in the “S.” To bring the fables to life, I used AI to generate absurd, cinematic photos of fishermen catching enormous sea creatures. The result? A coffee bag that feels like an artifact from a legend. For me, branding isn’t just visuals — it’s about making something you can feel and taste. And Fabled Lines became a full experience.
Branding & Packaging Design
Storytelling
and
Coffee
Each roast has a new story, Fabled Lines transports coffee lovers to an enchanted world where seafaring heritage meets generations of artisanal roasting mastery.
E-Commerce Web Design